Tagged in: mobile

mobile-app-development

Why investing in Mobile App Development is such a good idea

The World has Gone Mobile

Today’s customers own multiple devices either for social engagement, news and of course, shopping. They are using their smartphones to find local businesses, to get reviews, quality feedback and recommendations. Mobile channels have increasingly replaced the traditional shopping window. This means that just having a website is no longer enough. Even if it is responsive. To grow bigger online, you need to have a Facebook page for reviews and special offers, an Instagram profile for generating cool customer feedback, a Twitter account for quick and brief info placement, a YouTube channel, Pinterest boards… But as thrives grow, you most of all need an intuitive purchasing and browsing alternative – a mobile app. This user turnout from desktop to mobile is the switch you need to grab, immediately. The customers truly rely on the mobile apps and they expect every business or brand to have its own dedicated one. This makes the mobile app development a necessity in gaining market competitiveness over other business, larger customer base, and of course, better sales.

Mobile-Application-Development

The vital pulse of your business

The quick and on-demand access to information and various solutions creates indispensable comfort and convenience among the customers, thus making your base grow bigger. Being an inseparable part of their everyday living, always in their pocket or even better in their hands will make your business truly stand out. And this is not it! You can use your app as a marketing tool for promotion and advertising of your business. There are endless pros and reasons why a business should invest in mobile app development, and below is a brief list of the most important ones.

Bond with your customers being visible at all times

Bonding is important, especially in building strong customers base. Given the fact that most of the millennials have gone on mobile a while ago and that they spend at least 2 hours a day on their smartphones, you would definitely want to be “in the way”. Also, most of the users out there find mobile apps easier to use than websites, since the main purpose of an app is exactly that – to offer a next level of usability. It is quite hard to engage new and emerging customers with outdated techniques, right? And placing your business in the customer’s smartphone makes your company as flexible as customers expect it to be. Once installed, your custom mobile app will bring your customer’s experience in an entirely new level. They will be able to easily reach your support team, quickly view and shop your products and services and simply “rely” on your brand being here for them. You’ll be able to provide value for them enabling them to collect loyalty points. This rapidly increases the trust and recognition among the targeted audience, creating even more downloads and of course, many advantages your company.

Your direct Marketing Channelmobile-app-development

Think of your mobile app as your On-The-Go Marketing tool. Since, one of the biggest benefits will be ability to place all your information, including sales and special offers and promotions, right in front of your customer’s fingertips. They will be able to access your offers from anywhere and at any given time, even in the middle of the night. This will automatically make your company a top-of-the-mind option to the customers and when they’ll need to purchase something they more likely go to you rather than other brand. Also, with the apps push notifications you can get even close to interaction with them, reminding them about the novelties and benefits for them as your app’s users. And with the right placement you could easily gain regular app usage and with regular app usage you’ll reinforce your business, resulting in better service and ultimately, better sales.

Build and improve brand recognition

You have built brand recognition when a customer wants to buy a product or service and your brand is the first one to come on his mind. Well, a mobile app will help you reach exactly that. It will improve your business and brand awareness. Like any other advertising tool, except your app will be placed in your customer’s hand, constantly looking at it, scrolling it and experiencing it at fullest. So it is truly important to have all the features your customers would like, at the same time making it functional, stylish, informative, and well branded and beautifully designed. This will work best for your brand. And as you do so, the customers will involve in the app, but moreover, they will involve into your brand, products and services.

Next level of customer engagement

Think of your app as a one point stop for your customers. The place where they will be able to get all the information they’ll need, and most importantly, the way to reach you. Having a custom developed mobile app will change the communication with the customers and bring it to a next level. And communication is really important to the customers. Being able to interact with your business wherever they are will make your brand even more relevant and attractive. It will boost interest among the audience and increase engagement. And once you reach satisfactory customer engagement, you will be able to improve your social standing. And the millennials are obsessed with the social Medias. So your app will be your social platform. Make sure you integrate features like comments, likes and shares. Your content updates will immediately notify your customers, making them able to share the content over the social media platforms and continue the conversation out there. These features will definitely make your customers spend even more time on your app, become part of a community grow your brand as a customer-oriented business.

Collect and Analyze data real-timemobile_apps

Data is important, but getting it and analyzing it can be slow and stressful process. Well, not with a mobile app. It will save your day and you budget since focus groups and questionnaires can be expensive and time consuming. The mobile app captures all the customer preference and action information real-time. You can then use this data to deliver personalized content relevant to the exact customer using your app at the moment. You can use their location and profile information so you create personalized offers tailored to the data you’ve received, making your app more attractive to every one of your customers. But, make sure you inform your customers about data collection program explaining that it will be make their customer experience better, but give them an option to opt-in. And once you hook them and have their trust, use it wisely and avoid disappointing them.

So it is no longer a question that investing in mobile app/software development is important for your business. But to make it work and to make it successful, you would need to invest in professional development to make sure you stand in front of your competitors. The Orange Interactive Technology team of experts will help you create well thought action plans and mobile app development tailored for your business purposes.

SmartCity

Smart cities, are we living there?

IoT is changing the game

We are all digitalists. Modern citizens living in a modern, digitalized era. IoT-Smart-CityEvery day we wake up more connected and more productive thanks to the tools and devices out there helping us to have all the complex things in life done simpler. What was once the Internet is now The Internet of Things. All the digital solutions are now making life more endurable and enjoyable and goods more approachable. The Internet of things is the smooth switch to smart technologies, helping us to save energy, to improve our safety, and even improve our business. And the game is truly being changed since we’re starting to live in completely connected homes and the living is made so much simpler and easier thanks to Smart Cities.

Enhancing the quality of life

The sole purpose of connected-life premises is not only to have your friends online at all time, but to make life easier and people more self-aware, mindful and conscientious. smartCityThe new digital dimension enhances the quality of life. It helps people gather real-time information that can help and improve living in so many spheres. The intelligent solutions are helping in saving the environment by cutting energy use, lowering carbon emissions, reshaping and lowering waste production. The new digital platforms will help calculate the quantity of water drops we use thus saving the amount of water we spend. They will increase the security of each and every one of us. Smart solutions will reduce dangerous jobs for people, making them being operated more safely and much more effectively by autonomous and self-driving devices. The benefits will also emerge in the fields like medicine, architecture, economy, education and even entertainment, making our lives better by all means.

The cities of the future

We live in the same cities as before, now much more improved. The cities themselves are changing and adapting to this new digital dimension providing the citizens an easier and more comfortable life. All this thanks to the M2M technology that enables actions and information exchange of all networked devices without any human assistance. Urban environments are already experiencing the benefits of Intelligent lighting, the self-driving public transport, the Intelligent Traffic management. So how will our everyday life be better living in the smart city? Let’s have a common, yet not a pleasant scenario: if a gas leeks, SmartCitythe smart home sensors will be able to detect the change and notify the officials, who will be able to immediately locate the nearest available crew to be sent onsite. The automatic traffic lights will be adjusted so the field crew gets onsite quickly, while the digital signage could inform the other traffic participants of the situation and alert them on driving changes. The other residents of the building could be alerted immediately, they would be able to leave the site with the automatically set public transport, and they could also participate in further sharing of the information in order to have the problem fixed in the fastest and easiest possible way. It is a simple example of how smart city technology could help and make living more enduring and cities more adaptable to its communities and citizens.

smartcity

Smart City solutions

Smart City solutions are based on the critical points of living in big cities. And the Smart parking systems are among the best solutions because they notify the drivers when a free parking spot emerges and in big cities with a lot of vehicles, this will mean lowering the citizens’ time and the air polluting. Or in numbers, by lowering the average parking-search time from 15 to just 12 minutes will lower the CO2 emissions by 400 tones in cities with average 5 million people. Nowadays, most of the bigger cities have interconnected and using Intelligent transport systems. This helps in public transport coordination and providing real-time information. Smart taxis are helping the customers even now, enabling them to book a car with an application, while using their location to find their quickest ride available. smartcityAnother popular Smart City solution is the Traffic management. Having monitoring of all road systems and informing the drivers of their best route at any given time. The traffic management solutions will automatically manage the traffic lights and reduce overcrowding to the minimum. There are cities that are currently testing the systems of Smart grids. This solution will provide the necessary amount of electricity depending on the demand, maximizing the power efficiency. On the line of electricity saving, the Smart urban lighting will also reduce the energy waste by adjusting the intensity of the light depending on the people who are around or turning it down when nobody is on the street. In living the environmentally friendly lives, Smart containers and Waste management help people a lot. These solutions will increase the efficiency in waste collection leaving the cities cleaner. Smart Cities are cutting down the billboards, printed posters and delivering the information on the Digital-signage. All of the urban ads will now be tailored to each citizen personally helping the customers to see and buy things they like with app clicks from the signage. As technology grows bigger, the innovations become smarter providing help in all aspects. The future Smart city maintenance will help the citizens to communicate with city representatives through their smartphones making the city damages being repaired faster.  And all that, without any human assistance. Only technology solutions.

Masdar City in Abu Dhabi

There are few great examples of Smart Cities around the world and the 67cb5dfc24e7ccb676970e9c87fd91dfMasdar City in Abu Dhabi is one of them. Having relying only on solar and renewable energy sources, this city with its unique construction was created to be a sustainable and very friendly to pedestrians and cyclists. The construction itself, helps in maintaining a pleasant temperature and having a breeze push for a slight cooling effect. The buildings in Masdar assembled closely together to create streets and sidewalks shielded from the sun. Initially, the design of the cities banned cars and the transport is via public mass-transit and personal-rapid-transit (PRT) systems, onto the existing roads and railways.

Amsterdam Smart City

Another city that pushes itself to innovativity and smart solutions is Netherlands capital, Amsterdam. Over the years Amsterdam has become social, open and sustainable European1019-header-94793a6c02879bdbda21ff86a963b201-ASC_V2G_infographic_770.jpg pearl promoting IoT challenges, involving more than 100.000 Energy Neutral Homes, motivating and involving the residents and homeowners to develop cost effective and sustainable houses in their neighborhoods. They have already implemented the Smart Parking and the Smart Waste solution and over the years Amsterdam is known for the bike-friendly living and Smart Transport solutions, running on solar or renewable energy.

By now we all want to live in a city that is fully digital that offers smart solutions and helps us in delivering easy living. Unfortunately, for full implementation, we’ll have to wait a while, or move to a smarter place.