Tagged in: solutions

internet-connectivity-vs-human-connectivity

Does internet connectivity matter more than human connectivity?

World’s rapid move towards omnipresent connectivity is constantly changing how and where people go and what they do. The internet connectivity has been and continues to be changing the way how people associate, gather and share information and consume media and information. Recent researches show that the Internet will be so approachable and effortless that will become indispensable part of human lives, much like water or electricity.

Living the artificial intelligence

It’s no surprise that wearable and embedded computing together with mobile are tied together with the Internet of Things. People have started to loop into the artificial intelligence-improved and cloud-based storage and sharing of information. All the “Augmented reality” inventions, home and living improvements and improvements of people’s real-lives are somehow helping people’s efficiency, consumption, savings… It is true that AI innovations help us in home and security improvements, but can we stop to think whether we’ve stopped using our own intelligence and started to rely only on the artificial one? You can recall remembering at least 10 phone numbers, right? How about now? Or, just few years back we knew our driving directions. Now… well… we just ask Siri.

The thin line between Virtual Reality and Real Reality

vr-couple1Are we living the future as described in some top-notch Hollywood movie? We have our smartphones, smart TVs, smart watches, smart home appliances. And they are about to get even smarter. Virtual Reality is about to make a sufficient change into everyday living and become inevitable part of human being. And we’re not talking only in medical, educational and science purposes. We’re talking about entertainment, experiences and social pieces of everyday living. It’s a matter of years when people start going on concerts via their VR devices. It would be exactly like being there, only you’ll be at the comfort of your home, experience technology instead experience people. At some point people would use their VR devices for traveling digitally instead of visiting real places and real people. So, where would that take us?

How social can we get?

It is no more a matter of sharing experiences. social-media-istock27-crop-600x338It’s about experiencing new experiences. Digitally. The new dimension of being social is upon us, and this raises many questions. Will the technical intelligence surfeit make up for the deficiency of emotional intelligence? Are we about to abandon the concept of being together, being among people? Are we entirely changing our ability to connect other people?

Revolutionized human interactions

The next decade will be challenging in so many ways. It is true that the entire human interaction will be revolutionary changed. Technology will continue affecting 9f378aa578aa0d51c58c010942ef8963education, health, economy, work, politics, and entertainment. Most of the researchers believe the connectivity will be primarily positive. However, with every new innovation there is a new opportunity and possibility of change. And now the range is so wide and it is getting wider. Can we identify and foresee the future in terms of human connectivity? Can we identify potential areas of concern?

After all, we as humans are above the technology. We are the creators and we have the master-power of the technology. Or do we? Feel free to drop us a comment on tech predictions, AR, VR and innovative creations.

email marketing

Maximizing email marketing success

Emails are forever

Yes, we’re consuming the social days and people mostly receive all the information from the Social Medias. But in marketing terms, some goodies like direct marketing and email marketing are essential in every brand’s strategy. You may find this strange, since Social Medias segment your audience like no other media can, but know that good email campaign can build you strong customer relationships, provide you with some valuable data and even boost your ROI. But, no email campaign is easy to execute.  And it is not only the execution. As soon as you send that email, you need to maintain the focus and effectiveness in all your next campaigns. email marketingThis means having your customers get attracted by your subject, having them open your email, read the content and most of all, not deleting the email.

Treat your email campaign like every other advertising campaign you have. Convey your message to the right audience, with the right tone of voice, with the exact edginess the consumer would like to receive and with the effectiveness like all your other ads you place. Email is the medium that is and will be forever, so below are few tips for having a successful email marketing campaign.

Who is this mail for?

Know your audience. This is the first must-have in delivering a successful email marketing campaign. Yes, your subject will ultimately attract the customers, but not if it reaches a wrong ones. Consider your customers the most valuable asset you have and place them in a clean neat list. Know their interests, free time and internet habits. Never ever spam everybody with your emails. And most importantly, don’t ever assume “they might like”, Know if they’re going to like, since this is the only thing that matters. Start with building your list. email marketingThe easiest thing you can do is offer your customers free sampling or discounts in order to receive permission for their contact details. As soon as you have the permission focus on asking hem the precise questions you need, guarantying your customers on data security. Ask only what you need and never too much since too many questions will lose your potential customers. Have a visible unsubscribe option for them, to make them sure they’re not obligated to follow you, but they’re doing it because they want to know more about your brand and products. Never spam. Never! Have a clear privacy policy that never fades your customers’ trust. And last but not least, always make sure that your list is up to date. Mail addresses change but you need to track the return emails and always reach your customers.

Set your objectives and start with them

It is the same when starting a new business. You have to have a clear and moreover achievable objective and purpose of the business itself. Understanding the objective of sending emails will lead to the path of success. Understand your emails as a whole of several important fragments that equally produce deliverables. When having an objective for the overall email campaign, you don’t just focus on your subject alone. The subject will have the desired click, but if the content doesn’t deliver what your readers were interested within the subject, your email goes to trash. Keep the close connection between the subject and the body of the email. Even if your email has outstanding content, if it is not related to the subject and is not in the customer’s field of interest or is too misleading, the customer will not read the email. Both your broad and narrow objectives should be in line with your audience. Mix and match and deliver meaningful email content that will eventually be beneficial for both you and the readers.

Catch the reader’s attention: use catchy but clear subject

Yes, his majesty, the subject. It is important to make it catchy to grab the reader’s attention, but more important is to deliver a message that will genuinely generate an interest in reading the entire mail. Be honest. Tell them exactly what your email is about. If your email is beneficial for them, let them know within your subject. email marketingThink about what you will say and how will you say it. If possible, write your subject so it generates an instant emotion about your email. Curiosity would be the perfect emotion to create, but urgency and sympathy will also do the work. Or you can simply go with call to action. Intriguing yet inspiring subject line delivers higher click-to-open rate. But, try to loose “FREE” in your subject. This is often used by selling spammers and most likely will not be clicked. Think more in terms of an opening line to a conversation you’re about to have with your customer. You grab his interest with the introduction but continue his interest with the content of your conversation.

Converse while focusing on the message

If you have already set your objective, it’s clear than email campaigns are more than communication. They send out what you have to say. They release your message. So in order to deliver your message right, you need to focus. First of all it would be highly useful if you subscribe to newsletters from other companies. As you do, you’ll start thinking like a customer. You’ll easily notice what messages you open and which ones you delete without even clicking. When writing your copy, always use conversational tone, make it direct and include call to action. Your readers will genuinely want to click on your emails if you let them know they receive valuable content. Drive their curiosity, not only in reading your emails but in visiting your website and ultimately buying one of your product or services. When an email speaks a concise and direct conversation to a specifically crafted audience, it can drive immediate and emotional benefit but also leverages curiosity. And when the conversation has started, you need to focus on maintaining it and extending it even further, by listening to the audience and adding some extra value for them. Make them engage with your emails. Ask them what they would want to know or have, like some juicy info, specially crafted offers, new services and discounts and always include your link to your emails. Try to personalize each message and even ask the readers to participate. How? Make sure you always include social buttons so the readers could easily share the content of your emails and continue the conversation on all other Social Medias.

Test your messages and measure the success

You’ve come up with mail concepts, you have good subject lines and you’re about to launch your big email campaign. Stop. Before sending your email out, you need to do the test. You need to test out the look, feel and performance of your emails in order to achieve optimal results. For example, you have two concepts that you think would work great. Test them both between your employees, or friends. Find out which one performs better in terms of subject, body, call to action and you will have your winning email. There is a standard A/B testing for subject lines that determine whether your message is the right one to go to your readers’ inbox. Also emphasize the images. Always use clear, royalty cleared images and even better; make photo shoots to have your own image base. Make sure all the links are in right position, all clickable, all delivering the reader to the right destination. The last thing you would like is to carry your customer to a different location than desired one.

email marketingAfter all tests have ensured your email is ready and you send it and launch your email campaign, make sure you’ll able to measure the results. Measuring will help you see what works and what doesn’t for your audience which will allow you to have better and better future campaigns. Try to gather as many data as you can. Look up for real-time reports and results via Google analytics or similar tools. A successful email marketing campaign will indicate high percentage of people who have opened the email. The open/send ratio improves with considering all above points, especially accentuate the audience segmentation. But ultimately, the success of your email campaign will be resolved at the moment when you truly understand the email as your marketing medium.

Automation as a tool

There is a great advantage in email marketing. You don’t have to do everything by yourself. You can automate your email marketing. It’s easy, affordable and can save you a whole load of time, while letting you more space in developing your other strategies or creatively express yourself. Orange Interactive Technology creates customized email marketing automation solutions, enabling you to build stronger relationships with your audience, while measuring your results and keeping track of all previous and next campaigns.

SmartCity

Smart cities, are we living there?

IoT is changing the game

We are all digitalists. Modern citizens living in a modern, digitalized era. IoT-Smart-CityEvery day we wake up more connected and more productive thanks to the tools and devices out there helping us to have all the complex things in life done simpler. What was once the Internet is now The Internet of Things. All the digital solutions are now making life more endurable and enjoyable and goods more approachable. The Internet of things is the smooth switch to smart technologies, helping us to save energy, to improve our safety, and even improve our business. And the game is truly being changed since we’re starting to live in completely connected homes and the living is made so much simpler and easier thanks to Smart Cities.

Enhancing the quality of life

The sole purpose of connected-life premises is not only to have your friends online at all time, but to make life easier and people more self-aware, mindful and conscientious. smartCityThe new digital dimension enhances the quality of life. It helps people gather real-time information that can help and improve living in so many spheres. The intelligent solutions are helping in saving the environment by cutting energy use, lowering carbon emissions, reshaping and lowering waste production. The new digital platforms will help calculate the quantity of water drops we use thus saving the amount of water we spend. They will increase the security of each and every one of us. Smart solutions will reduce dangerous jobs for people, making them being operated more safely and much more effectively by autonomous and self-driving devices. The benefits will also emerge in the fields like medicine, architecture, economy, education and even entertainment, making our lives better by all means.

The cities of the future

We live in the same cities as before, now much more improved. The cities themselves are changing and adapting to this new digital dimension providing the citizens an easier and more comfortable life. All this thanks to the M2M technology that enables actions and information exchange of all networked devices without any human assistance. Urban environments are already experiencing the benefits of Intelligent lighting, the self-driving public transport, the Intelligent Traffic management. So how will our everyday life be better living in the smart city? Let’s have a common, yet not a pleasant scenario: if a gas leeks, SmartCitythe smart home sensors will be able to detect the change and notify the officials, who will be able to immediately locate the nearest available crew to be sent onsite. The automatic traffic lights will be adjusted so the field crew gets onsite quickly, while the digital signage could inform the other traffic participants of the situation and alert them on driving changes. The other residents of the building could be alerted immediately, they would be able to leave the site with the automatically set public transport, and they could also participate in further sharing of the information in order to have the problem fixed in the fastest and easiest possible way. It is a simple example of how smart city technology could help and make living more enduring and cities more adaptable to its communities and citizens.

smartcity

Smart City solutions

Smart City solutions are based on the critical points of living in big cities. And the Smart parking systems are among the best solutions because they notify the drivers when a free parking spot emerges and in big cities with a lot of vehicles, this will mean lowering the citizens’ time and the air polluting. Or in numbers, by lowering the average parking-search time from 15 to just 12 minutes will lower the CO2 emissions by 400 tones in cities with average 5 million people. Nowadays, most of the bigger cities have interconnected and using Intelligent transport systems. This helps in public transport coordination and providing real-time information. Smart taxis are helping the customers even now, enabling them to book a car with an application, while using their location to find their quickest ride available. smartcityAnother popular Smart City solution is the Traffic management. Having monitoring of all road systems and informing the drivers of their best route at any given time. The traffic management solutions will automatically manage the traffic lights and reduce overcrowding to the minimum. There are cities that are currently testing the systems of Smart grids. This solution will provide the necessary amount of electricity depending on the demand, maximizing the power efficiency. On the line of electricity saving, the Smart urban lighting will also reduce the energy waste by adjusting the intensity of the light depending on the people who are around or turning it down when nobody is on the street. In living the environmentally friendly lives, Smart containers and Waste management help people a lot. These solutions will increase the efficiency in waste collection leaving the cities cleaner. Smart Cities are cutting down the billboards, printed posters and delivering the information on the Digital-signage. All of the urban ads will now be tailored to each citizen personally helping the customers to see and buy things they like with app clicks from the signage. As technology grows bigger, the innovations become smarter providing help in all aspects. The future Smart city maintenance will help the citizens to communicate with city representatives through their smartphones making the city damages being repaired faster.  And all that, without any human assistance. Only technology solutions.

Masdar City in Abu Dhabi

There are few great examples of Smart Cities around the world and the 67cb5dfc24e7ccb676970e9c87fd91dfMasdar City in Abu Dhabi is one of them. Having relying only on solar and renewable energy sources, this city with its unique construction was created to be a sustainable and very friendly to pedestrians and cyclists. The construction itself, helps in maintaining a pleasant temperature and having a breeze push for a slight cooling effect. The buildings in Masdar assembled closely together to create streets and sidewalks shielded from the sun. Initially, the design of the cities banned cars and the transport is via public mass-transit and personal-rapid-transit (PRT) systems, onto the existing roads and railways.

Amsterdam Smart City

Another city that pushes itself to innovativity and smart solutions is Netherlands capital, Amsterdam. Over the years Amsterdam has become social, open and sustainable European1019-header-94793a6c02879bdbda21ff86a963b201-ASC_V2G_infographic_770.jpg pearl promoting IoT challenges, involving more than 100.000 Energy Neutral Homes, motivating and involving the residents and homeowners to develop cost effective and sustainable houses in their neighborhoods. They have already implemented the Smart Parking and the Smart Waste solution and over the years Amsterdam is known for the bike-friendly living and Smart Transport solutions, running on solar or renewable energy.

By now we all want to live in a city that is fully digital that offers smart solutions and helps us in delivering easy living. Unfortunately, for full implementation, we’ll have to wait a while, or move to a smarter place.