The World has Gone Mobile Today’s customers own multiple devices either for social engagement, news and of course, shopping. They are using their smartphones to find local businesses, to get reviews, quality feedback and recommendations. Mobile channels have increasingly replaced the traditional shopping window. This means that just having a website is no longer enough.
Online shoppers are here to stay It is already the fourth month of 2017. By now, the total number of internet users worldwide has reached 3.5 billion from which 40% have bought at least one thing online. Or in plain numbers, that means that at this moment there are more than 1.4 billion customers worldwide