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How Search Engine Rankings can be affected by Website Optimization

Posted By Marija Stardelova | October 15, 2019
Category : Uncategorized

There are various methodologies and techniques to assist you for website developments and improve website page ranking on Google either through Paid Advertising or SEO. But when the users arrive at your page should remain intact or glued to your website for a longer duration of time otherwise the bounce-back rate of your website will increase and the rating of your website will decrease.

So, when the user arrived at your website, the main question is whether they actually spend some time on your website or just click off from your website. Here comes the crucial role of website optimization, and it is better if you consult a Website Designing Company in Dubai.

Every website owner wants that the user should spend some time on their website When a user lands on your website, you want them to do something. Performing any of these types of action on your website, whether submitting a form for the lead, signing up for a webinar, subscribing to your email notifications or simply asking your business, are perfect examples of website conversions.

Assuming that, the mean conversion rate for a website is approximately 7.89%, you can get a crystal-clear idea of how many visitors you need to send to your website for the lead generation. To generate maximum conversion on your website a website need to be attractive and creative enough to allure more and more users on a page. But as easy it seems the website conversion is not that easy, hence it requires some little push so the Web design company Dubai should have the mentioned attributes. It could require various steps in the process, for example, A/B testing. A/B testing, is the most demanding form of optimization, with the maximum percentage of marketers using it.

Though this methodology has shown various outcomes to many businesses, still there are various ways to optimize your business.

The various tools that are required to optimize your website are

  • The quality of your content should be of the utmost quality and very comprehensive and crispy
  • You should focus on the audience. The target audience should be kept in your mind.
  • You should focus on the things that your audience is demanding that is they are searching or looking for.

Also, long content tends to rank better in organic results. So, you should focus on the fact that your content should not lose the content and doesn’t circumlocute the facts too long and beat around the bush

The interface of the website should be very friendly and easy to interact without any error or lagging.

To engage the audience to your website the website should be very attractive and the content should be very engaging that makes the space to the audience to explore more on your website.

  • The navigation on your website should be a very smooth and user-friendly experience. The user should know automatically what to do after each step
  • The main focus of the website designing should be how effective and engaging it is.
  • The content on your website should be very crispy and to the point. The content should be error-free and thoroughly researched. It should be very comprehensible and easy to read without any difficulty.




Written By Marija Stardelova

I am Marija Stardelova, working for Orange Interactive Technology, Dubai. I have some 5+ years of experience in Digital Marketing and mostly work on Search Engine Optimization techniques. I can also create top quality SEO friendly content for websites, and i am interested in customizing websites using WordPress. I am always ready to learn new technologies and update myself.

View all posts by Marija Stardelova


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